The Era of Customized Faith

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A study issued last week by The Barna Group captures a key duality in the way many Americans regard their religious faith. Seventy-four percent of respondents to the polling (fielded over the summer) said “their religious faith was becoming even more important to them than it used to be as a source of objective and reliable moral guidance.”

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