Equity Firms Mull Backing One-Stop Digital Outfits

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK As the online ad market booms, private equity firms flush with investment capital are looking at an array of Web players with an eye toward combining them into large-scale digital marketing firms.

General Atlantic Partners made the first move last week, taking a majority stake in AKQA, with plans to use it as a platform to add complementary businesses. The acquisition cast light on several plans for private equity firms to bankroll new digital ad companies.

Gridley



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in