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SAN FRANCISCO Private equity firm General Atlantic has bought a majority stake in digital agency AKQA.
The San Francisco-based independent was previously majority owned by Francisco Partners, which invested $70 million to form AKQA in March 2001.
The company did not release terms of the deal, but sources said the shop has been on the block for about $250 million because Francisco, a $3 billion private equity firm, wanted to cash out. The deal will allow AKQA to chart an independent course from the big ad holding companies, sources said.
“We
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