Equinox's Provocative New Campaign for 2017 Is All About Identity

New work from Wieden + Kennedy

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Equinox still wants you to "Commit to Something."

The luxury gym brand has retained its 2016 tagline for this year's campaign from Wieden + Kennedy in New York. This time the print, digital and social campaign, shot again by fashion photographer Steven Klein, will focus more on how someone's commitment can define their identity. 

"There seems to be a push for ease and an overall lack of commitment today," noted Wieden + Kennedy creative director John Parker in a statement.

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