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ATLANTA Credit report provider Equifax said it has purchased BeNow, a database marketing concern.
BeNow will become part of Atlanta-based Equifax’s marketing services group. Brad Neuenhaus, BeNow’s CEO, will become a senior vice president at Equifax reporting to Owen Flynn, group executive and director of the marketing services division.
BeNow’s 60 employees will continue to work out of the firm’s offices in Wakefield, Mass. No job cuts are expected, an Equifax representative said.
BeNow designs and manages databases to improve direct marketing efforts.
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