Equal Sweetener Selects Kb+P

MDC-backed Kirshenbaum Bond + Partners, here, last week won creative and media duties for Equal’s $15 million ad account, besting WPP’s Berlin Cameron/Red Cell in New York and independent Cramer-Krasselt in Chicago, the client said. The sweetener, owned by Merisant, was at Wolf Group in New York, which shut down in January.