Epsilon, Unica Forge Partnership

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BOSTOn—Epsilon has formed a partnership with software developer Unica to help clients create,analyze and per-sonalize marketing campaigns.

Epsilon of Burlington, Mass., will now offer clients the use of Unica’s Affinium marketing management software.

The software provides for the coordination of multichannel campaigns, helping users track and analyze efforts across direct mail, e-mail, telemarketing and other media components.

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