Epsilon Helps Geographic Society Get to Know Users

Boston–The National Geographic Society has tapped Epsilon to help it create a marketing platform for more cost-effective, personalized advertising campaigns.
“They felt that they needed to look at all of their customers with a 360 degree view–who’s subscribing to their magazines, taking trips with them, buying merchandise from them,” said Epsilon vice president of sales Don Wingate.
Epsilon, Burlington, Mass., which has worked with the Washington, D.C.-based society on various assignments for the past few years, will provide database design and hosting, data mining, and campaign management tools for traditional direct and Web-based marketing that allows the client to integrate information-driven one-to-one marketing initiatives. –Rebecca Flas