Epsilon, Direct Results Score at NEDMA Awards

Epsilon took home best of show honors at the 39th annual New England Direct Marketing Association awards honoring regional creative excellence.

The ceremony was held recently at the Roxy nightclub in Boston; several hundred industry professionals attended. Epsilon took top honors for its “Legacy of Miracles” pro bono mail effort crafted for the Mercy Home for Boys and Girls, a Chicago-based Catholic institution that provides shelter and support for youth.

“This is the second time we’ve won best of show in the past four years,” said Tom Gaffny, creative director and copywriter at Epsilon, Burlington, Mass. “It’s another demonstration that we know how to do breakthrough creative.”

Boston-based Direct Results Group took home 10 first-place awards, tops for the night. DRG, always a big NEDMA winner, shared best of show honors last year.

Five of DRG’s firsts were for self- promotional efforts, along with two for Forrester Research, two for Lighthousebank.com and one for Massachusetts Education Finance. James Hackett, president of DRG, was named direct marketer of the year, honored for his long-standing contributions to direct marketing both locally and nationally.

Epsilon had seven first-place prizes. The agency was awarded for work on behalf of Covenant House, Mercy Home for Boys and Girls and self-promotional efforts. The relationship marketing unit of Hill, Holliday, Connors, Cosmopulos, Boston, took three firsts, scoring a pair for FleetBoston and another for GE Financial Assurance.

CPS Direct, Woburn, Mass.; Aquent, Boston; Newport Creative Communications, Duxbury, Mass.; Directech/eMerge; and Digitas, Boston, each won a pair of firsts.

Winning single firsts were Spinosa Studio, Milan concept & design, Passaic Parc, Doner Direct, Two Guys and a Mac, EMI Strategic Marketing and MassEnvelopePlus.

Gold, silver, and bronze statues were awarded based on the decision of a panel of direct marketing professionals from around the country. Judges, all from outside the New England region, included representatives from such shops as The Martin Agency, Doner and Brann.