Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud

The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations

The settlement resolves criminal charges related to 30 million consumers.

For anyone in the ad industry not yet awake to the importance of data privacy issues, a Department of Justice case has provided a clear wakeup call.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.