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For anyone in the ad industry not yet awake to the importance of data privacy issues, a Department of Justice case has provided a clear wakeup call.
Publicis Groupe-owned Epsilon Data Management agreed to a $150 million settlement with the Department of Justice, resolving criminal charges related to the selling of data to perpetrators of elder fraud schemes—stemming from prior to Publicis’ acquisition of the company.
Epsilon admitted that its DTC unit sold the information of 30 million consumers to the perpetrators of such elder fraud schemes, with $127 million of the settlement total going to compensate victims of elder fraud schemes which utilized information provided by Epsilon.