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DALLAS Epsilon will design and manage direct mail fundraising for the University of Texas’ M.D. Anderson Cancer Center in Houston, including creative, media and production services, the marketing firm said.
Based in Wakefield, Mass., Epsilon provides technology and services for multi-channel marketing and analysis. The company has reported strong growth in nonprofit fundraising recently with the recent addition of the Interfaith Alliance, National Parks Conservation Association and Planned Parenthood to its list of clients.
Thomas Gaffny, evp of client services at Epsilon’s fundraising group, said that one of the marketing firm’s missions would be to identify the best prospects for major gifts.
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