Eprise Selects Philip Johnson, Plans Print Push

Philip Johnson Associates has been named the first agency of record for Eprise Corp., a company that makes software designed to help businesses manage their Web sites’ content.
Cambridge, Mass.-based Philip Johnson beat out Allen & Gerritsen, Watertown, Mass., in the final round of a review for the creative and media account, which is worth about $3-5 million in annual billings, according to agency chief executive Philip Johnson.
The shop will craft print executions for the Framingham, Mass., client that will break in the spring. Ads will appear in mainstream business publications such as BusinessWeek and The Wall Street Journal, as well as in Internet books The Industry Standard and Red Herring. –David Gianatasio