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The Force is with Rob Travalino. Both Lucasfilm and Hasbro recently entrusted him to direct the new TV spot for Hasbro’s Star Wars toys.
The 38-year-old creative director at Grey Advertising, New York, undertook the mission with high seriousness. “Star Wars is about human beings struggling to become something greater than ourselves,” said a passionate Travalino, who still has an original program from the movie’s 1977 premiere.
The national TV spot on the estimated $8 million account broke last week as a precursor to nine episodic spots breaking throughout the year.
It features a boy battling the dreaded Darth Maul in a quest to become a Jedi and ends with a voiceover directing traffic to the www.StarWars.Hasbro.com
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