This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer

Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world

"The Edge" is meant to look like a movie trailer at first. dam&eveDDB / Sony

Sony‘s latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn toward an ethereal, powerful blue light.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.