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By Teresa Andreoli
NEW YORK–Earle Palmer Brown is using a humorous approach in its first campaign for National Discount Brokers. The agency’s New York office won the creative portion of the $5-7 million account nine months ago.
The two new TV spots, which break today, are designed to ‘cut through the clutter’ of financial services ads, said NDB chairman Bill Karsh.
In one spot, the camera pans along a bedroom floor. There is a pink bra on the floor and a high-heel pump lodged in an ice bucket.
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