EPB Reaches ‘Critical Mass’

Earle Palmer Brown’s acquisition of the former Yesawich, Pepperdine & Moss gives EPB’s New York operations total billings exceeding $125 million–a figure EPB chief executive officer Jeb Brown feels gives his agency “critical mass.”
The deal brings EPB’s U.S. network of agencies, which includes offices in Bethesda, Md., and Philadelphia, to $450 million in annual billings.
EPB’s New York billings were $75-80 million prior to the acquisition, Brown said, while Yesawich’s New York office was in the $40-45 million range. The move “establishes us as a formidable presence in New York,” Brown said. “Now we have a total operation in New York with over 100 people.”
Brown described Yesawich as an integrated marketing communications shop that handles advertising, public relations, direct marketing and promotion.
The new alliance is the second deal between the two organizations. In 1995, EPB merged its Florida operations with Robinson, Yesawich & Pepperdine in Orlando, Fla., to form Yesawich, Pepperdine & Brown.
Yesawich, Moss & Brown–YP&M’s new, post-acquisition name–now has access to EPB’s integrated communications capabilities for its travel/leisure client base. YM&B clients include Doubletree Hotels and the Brooklyn Union Gas Co.
“It’s a good fit for us,” Brown said. “We bring to them our expertise in collateral design and new media.”
Both YM&B and Earle Palmer Brown will operate as stand-alone units under the EPB umbrella in the same midtown Manhattan office.
Jonathan Frattaroli will continue to run EPB’s New York operation as general manager while YM&B will continue to be headed by chief executive officer Richard Yacenda.
EPB’s ongoing attempt to build a substantial national network has seen setbacks in recent years with the closing of two offices in Virginia.