EPB Picks Top Creative, Partner

To bolster its creative reputation, Earle Palmer Brown has appointed Lance Mald chief creative officer and managing partner. He comes to the shop from Campbell-Ewald/West, where he was evp, executive creative director.

Mald, 46, was at Campbell-Ewald’s Los Angeles office for five years, where he managed 30 staffers. While there, he worked on the DIRECTV na tional TV campaign, which featured NFL stars such as Jerry Rice and Troy Aikman being wheeled in carts by super market customers.

In the new position, Mald will oversee the New York-based shop’s offices here and in Washington, D.C., and will supervise 100 creative and production staffers. He starts work on the Novartis national TV campaign this week and reports to Jonathan Frattaroli, EPB president.

“We needed a creative director on the corporate level, and someone of Lance’s caliber will help us grow,” said Frattaroli. “He is here to really put the emphasis on creativity in our flagship New York office.”

Mald is the fourth managing partner at the shop. He called the EPB slot “a great opportu nity. There’s a good mix of clients, and the office is poised to grow.” To foster this growth, Mald said he will hire more production and creative staffers.

Prior to joining Campbell-Ewald, Mald served as a creative director at Saatchi & Saatchi in New York for five years, where he worked on Burger King, Ivory and GM, among others. Before that, he was an associate creative director at BBDO, also in New York, for 10 years, working on accounts that included Polaroid and HBO.