EPB Lands $20 Mil. in Citi Work

Earle Palmer Brown has won the estimated $20 million Citigroup Global Asset Management and Private Banking business after a review.

During first quarter 2001, the agency will launch its first global print, radio and TV work for the client, said Jonathan Frat-taroli, EPB president. “[The account offers] premiere global financial services,” he said. “It presents a creative challenge to dance a fine line between emotional and rational advertising.”

Media duties will be handled by RJ Palmer, which is owned by New York-based EPB.

The search, which included other, undisclosed shops, took only three weeks, said Steve Cone, managing director and head of global marketing for the client. “We did it in a low-key fashion,” he noted. “I was impressed with [EPB’s] management and creative abilities.”

Prior to hiring EPB, the company created advertising in-house. The New York office of Hill, Holliday, Connors, Cosmopulos had done project work for the client, but was not considered for the entire account because of a potential conflict with Fidelity Investments, a client of Hill, Holliday in Boston, Cone said.

Citigroup Global Asset Management and Private Banking offers an array of Smith Barney mutual funds, managed accounts and college-savings programs. Citigroup is the company’s parent.

EPB’s clients include Blue Cross Blue Shield, DuPont and IBM. The agency has offices in Philadelphia, Washington, D.C., and Stamford, Conn., and claims annual billings of $400 million.