Eos Counts Its Cooch Blessings; What Does Another Digital Cannes Lions Mean for Marketing?: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator Eos got the organic influencer marketing moment of a lifetime when TikToker Carly Joy (@killljoyy)posted a glowing recommendation of the brand's Shea Better shaving cream for achieving “a smooth-ass hooha.” The video was viewed millions of times and significantly boosted sales. To honor her contribution, the brand responded by releasing a limited edition line of shaving creams called (using her words) “Bless Your F*ing Cooch.” Watch the original video and find out why the moment was such a blessing for the brand. What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021 Although event owner Ascential had repeatedly insisted that Cannes Lions 2021 would be held in person, it has since announced that the event will instead be a digital one for the second year in a row. (Find out why and how it will go from managing director Simon Cook.) Adweek’s Stephen Lepitak caught up with the industry’s top brass, who offered their reactions to the announcement that Cannes Lions is going digital this year. Discover insights from WPP's Mark Read, Omnicom's John Wren, Publicis Groupe UK's Annette King and more. When Apple’s IDFA Changes Hit “Nobody Really Knows” What to Expect The precise impacts of Apple’s upcoming iOS update are unclear—but its Ad Tracking Transparency framework is sure to impact the mobile ad industry by making tracking and ad targeting much harder across the company’s mobile devices. To make matters more challenging, Apple is already blocking workarounds, including rejecting apps that integrated with measurement company Adjust and attempts at solutions from Chinese tech companies. Find out more from Adweek’s Andrew Blustein: Here’s what we do know and what ad tech can anticipate from the impending update. Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet Playboy’s Big Bunny private jet is set to hop again for the first time in 1975, and it’s seeking influencers to experience the ride. Although it’s a digital-only platform now, Playboy is larger than ever, “driving $3 billion of consumer spend[ing] with products in over 180 countries” as a lifestyle and consumer products brand—and it doesn’t much care whether you don’t like all the baggage that comes with the logo. Find out how the brand is thriving now and what it sees for its future. Diversity and Inclusion: What’s Changed and What Hasn’t What progress have we made towards a truly sustainable world? That was the question that a group of brand leaders and DEI experts—Josh Loebner, Claudia Romo Edelman, Tiffany R. Warren, Sarah Kate Ellis and Cynthia Chen—sought to address in their session at our Sustainability and DEI Summit this week. We’ve come a long way in the past year in terms of people and brands pushing for DEI, they said, but now it’s time to follow up on those goals and bring them to life. Also from the Summit: DEI is hard work, but we need to embrace that conflict because it will ultimately lead to better innovation and better output, says marketing leader Antonio Lucio. Here are his three keys for fostering DEI in big companies.Dole has been focusing on addressing the global issue of malnutrition, which affects people in all countries including the United States. CMO Rupen Desai explains the company’s initiatives. Briefly: How Square Became a Critical Lifeline for their Customers During the PandemicFormer Mailchimp Marketing Lead Amanda Malko Named CMO of Software Marketplace G2Best Buy Follows Prime and Walmart+ with Its Own Membership PilotVice Media Group Is Finally Holding Itself Accountable to DEICondé Nast Unveils 500 Virtual and In-Person Events for 2021Discovery+ Heads to Xfinity Flex, X1 in Distribution DealPublicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants Miracle-Gro gives fans a chance to cloth their “cute plant babies Are your plants basically your children? Miracle-Gro Canada, with help from agency Rethink, is playing homage to the efforts of plant lovers everywhere with a range of hilarious—and adorable—plant clothes. More of the Latest: To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 CountriesYeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an EponymStreamers Eye Sports Rights as a Way to Stand Out With SubscribersIs Cactus Leather the Future of Fast Fashion?Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage ProposalAway’s New Catalog Shows a Bunch of Very Relatable Would-Be Vacationers—All Stuck at Home

First Things First

Eos Counts Its Cooch Blessings; What Does Another Digital Cannes Lions Mean for Marketing?: Friday’s First Things First

Plus, the Playboy bunny jet flies again

**Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator**

Jess Zafarris

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

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Jess Zafarris

**Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator**