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A campaign for GMC Envoy starring track-and-field star Marian Jones was created by the company’s African American target agency but is considered to have enough appeal to run in the general market, a company executive said.
“The ultimate objective in any ad campaign is when it hits more than one target,” said GMC Envoy/Jimmy brand manager Tony DiSalle.
The 30-second TV spot for the sport utility vehicle was created by the Wimbley Group, Itasca, Ill. Wimbley, which has worked for the General Motors truck division since 1994, is also the African American agency for GM’s Buick division.
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