Envoy Extends Reach

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A campaign for GMC Envoy starring track-and-field star Marian Jones was created by the company’s African American target agency but is considered to have enough appeal to run in the general market, a company executive said.
“The ultimate objective in any ad campaign is when it hits more than one target,” said GMC Envoy/Jimmy brand manager Tony DiSalle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in