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Whether they’re hiking or biking or just tooling around in their SUVs, it’s clear by now that folks in Portland, Ore., tend to favor the outdoors.
This, of course, is bad news for local merchants, particularly those in the downtown area.
But now the retailers are fighting back. A new campaign from local shop JohnsonSheen takes aim at the Great Outdoors and urges people to “Get away from getting away from it all.”
“We just wanted to show that the outdoors is not always that glamourous and that downtown Portland has become a fun, hip place,” explained agency principal Pat Johnson.
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