Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Former professional lacrosse player Drew Westervelt knew there had to be a better way to deep clean sportswear. He found that even as clothing makers were adapting their fabrics to accommodate more active lifestyle, cleaning products weren’t keeping up.
Enter Hex Performance, Westervelt’s detergent brand made specifically for activewear that includes a unique ingredient called the Hex molecule.
On this episode of I’m With the Brand, Westervelt tells host Ian Wishingrad how Hex came to be, the challenge of entering the crowded laundry space, and the best piece of wisdom he’s learned: “Lead, don’t follow.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in