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LOS ANGELES Several key entertainment marketing agencies have banded together to form a trade organization to represent their interests in key issues.
The new group — Association of Entertainment Marketing Agencies — was formed with the idea that members can maintain individual competition among the agencies but together gain advantage in areas such as technology, anti-piracy and employee health and welfare.
Bob Farina, co-founder of Cimarron Group, will act as chair of AEMA, which so far has 24 agency members specializing in various marketing elements in the industry.
Smitty (who goes by just one name) of In Sync Advertising will sit as president of AEMA, with Melissa Palazzo of Ant Farm serving as CFO and Tim Nett of Trailer Park acting as secretary.
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