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Fast-growing E! Entertainment Television has begun talking to shops about ad projects, sources said last week.
A representative for the Los Angeles-based cable channel confirmed it is talking to shops, but declined to name the agencies or say where they are located.
“We are investigating different things with different people,” she said. E! spent $5 million on advertising in 1997, according to Competitive Media Reporting.
E! does not currently have a lead ad agency, utilizing outside shops and an internal department for creative duties, the representative added.
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