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Enten & Associates has won the $1 million account of Savings Bank Life Insurance Co.
The Bethesda, Md., shop topped Love & Co., Frederick, Md., and RMR & Associates, Rockville, Md., which landed the bank’s public relations assignment.
E&A will develop creative touting the East Hartford, Conn.-based insurer’s entry into the Roanoke and Richmond, Va., markets this year. Additional expansion into other mid-Atlantic states is set for 2003.
“Life insurance isn’t the most exciting business,” said client senior vice president of sales and marketing Craig Simms, adding that he chose E&A because of its enthusiasm and attention to detail.
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