Enriched Bagel Bakery Will Benefit Williams

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By Katy Eckmann





ATLANTA–Chesapeake Bagel Bakery, recently a dormant account for Williams Whittle Associates of Alexandria, Va., will get a marketing jump start from aggressive new proprietor AFC Enterprises, which plans to spend nearly $2 million on advertising for the rest of 1997.





Atlanta-based AFC Enterprises, owner of Popeyes Chicken & Biscuits and Churchs Chicken, acquired Chesapeake Bagel Bakery of McLean, Va.,

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