Energy Vendor Appeals to Latino New Yorkers

BOSTON KeySpan Energy this week breaks a bilingual advertising campaign via Argus.

The work is designed to inform Hispanics in New England and New York about the benefits of heating with natural gas, the agency said.

Tagged “Enjoy now. Pay later,” the campaign touts an offer that allows customers to convert their heating system to natural gas quickly, but defer the conversion payments for six months.

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