European energy company Vattenfall has produced a Spotify playlist to help people who are losing sleep over the climate crisis.
The “Super Soothing Climate Progress Engineering Tracks” allow listeners to hear the technical details around energy production, hydroelectric power and electric vehicles.
The latest spot in Nord DDB’s pan-European “What’s Happening” campaign promotes a playlist of seven different tracks. It features a lady dozing off on a train while a Vattenfall employee whispers information in her ear about energy production. The series will be promoted through a new multi-channel campaign on TV, digital and social channels.
The second, called “Tuck In,” features a man in bed with his wife while a male Vattenfall employee lies between them whispering information about energy production.
It has been inspired by the rise of sleep meditation apps.
“Of course, we must admit that it is quite a challenge to become completely fossil-free, but at the same time, we know that people have a need to see all the positive things that are actually happening, since the opposite can lower the motivation to act. This is a way for us to reach new target groups in new channels, with a message of the work we do every day to be able to become fossil-free,” said Carole Lindmark, global brand director at Vattenfall, in a statement.
Last year, as a stunt, Vattenfall created the world’s first fossil-free baby crib to showcase the role that fossil fuels play in everyday life.
CREDIT:
Team Advertising agency: NORD DDB
Media agency: OMD
Production agency: BRF
Director: Mikael Marcimain
