Energy BBDO Wins Pearle Vision

Account was at Arnold

Pearle Vision has selected Energy BBDO, Chicago, as its new creative shop following a review launched last fall.

Pearle had worked with Arnold Worldwide for more than six years. The Havas incumbent participated in the search that concluded at the end of last year. Pile & Co., Boston, conducted the review. It could not immediately be determined which other agencies participated in the process.

A rep at Pearle Vision said Energy BBDO is tasked with a “significant” brand push that is expected to launch in the second quarter.

Last year through September, Pearle spent $16.6 million on measured media spending, according to Nielsen. (That amount does not include Internet marketing or business-to-business advertising.) In 2011, Pearle Vision spent $20 million on advertising.