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CHICAGO Jim Beam Global Spirits & Wine has awarded lead creative duties on its Canadian Club whiskey to Omnicom Group’s Energy BBDO here after a review, the client confirmed. The business had previously been at Publicis Groupe’s Publicis Dialog in New York.
Energy BBDO, which already handles several brands in the Jim Beam portfolio, will develop strategy and execute creative for an upcoming global brand push.
“Beam Global is committed to Canadian Club and believes the brand has a great deal of untapped potential,” said the Deerfield, Ill.,
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