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CHICAGO-Energizer Holdings, with brands currently split between Omnicom sisters TBWA\Chiat\Day and DDB, is considering consoli dating its $45 million account, sources said.
It’s the second time in as many years Energizer has tinkered with its roster. Last year, lead agency TBWA\C\D in Playa del Rey, Calif., faced off against three other shops for the launch of the e2 titanium battery. DDB Chicago won that contest and unleashed a campaign that didn’t use TBWA\C\D’s famous pink bunny, which first appeared in 1989.
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