An Endorsement Nike Didn't Want

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The recent mass suicide of Heaven’s Gate cult members has brought some unwanted attention to athletic shoe and apparel maker Nike.

The 39 victims all wore identical Nike sneakers, visible in news footage of the grim scene.

Nike officials are hoping that interest in the cult will eventually wane and that late-night talk show hosts and comedians will give it a rest.

There is no sign of that yet. The April 12 broadcast of NBC’s Saturday Night Live included a fake commercial that used news footage of the dead cult members in their Nikes.



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