Empire State Building Woos Tourists With 'Real Magic'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Empire State Building today (Wednesday) launched a campaign that aims to entice tourists to visit the Big Apple landmark, with the tagline: “The Real Magic, The Real New York.”

The campaign, by New York-based agency Avrett Free Ginsberg, highlights the “emotions, experiences and human connections” of visitors to the Empire State Building’s Observatory, according to the tourist attraction. Ads, running in regional publications like Time Out New York and the New York Post, show real consumers taking in the view from the observatory floor.

One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in