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This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B Rare, which has released a Spanish holiday campaign that aims to back trans people during their transitions.
This campaign comes at a time when the rights of queer and trans people are in jeopardy and the community’s support from brands and celebrity ambassadors has come under scrutiny.
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