Emirates' Covid Insurance Is a High-Flying Piece of Brand Marketing—and Not Without Risks

The new benefit covers travelers' medical costs and quarantine measures

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Since returning to the air last month, Emirates has implemented a dizzying array of measures designed to reassure the traveling public that it’s unlikely to contract Covid-19 on its planes. Its website features a flow sheet detailing infection-prevention measures at nearly every step, including free “hygiene kits” for every passenger, single-use menus on board, lavatory cleaning every 45 minutes, and high-efficiency particulate air filters in the cabin air circulators.

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