Emilia Clarke Is Clinique’s First Celebrity Ambassador

The brand is embracing a standard in beauty industry marketing

An image of Emilia Clarke from Clinique's new campaign.
Clinique hasn't had celebrity spokesperson in its more than 50-year history. Now it has Game of Thrones star Emilia Clarke. Clinique

CoverGirl has Lili Reinhart, Ellen DeGeneres and Sofia Vergara. Revlon has Gal Gadot and Ashley Graham. L’Oreal has Camila Cabello, Elle Fanning and Helen Mirren. Now, Clinique has Emilia Clarke.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.