Emerson Fittipaldi and a Mystery Celeb Will Star in Kia's Super Bowl :60 for the Stinger

Teaser shows two of the sports sedans on an abandoned racetrack

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Kia will use a 60-second spot on Super Bowl LII—starring racing legend Emerson Fittipaldi and a second mystery celebrity—to advertising the Stinger, its forthcoming sports sedan. This is the Korean automaker’s ninth straight year advertising on the game.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in