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Kia will use a 60-second spot on Super Bowl LII—starring racing legend Emerson Fittipaldi and a second mystery celebrity—to advertising the Stinger, its forthcoming sports sedan. This is the Korean automaker’s ninth straight year advertising on the game.
A 15-second teaser that rolled out Thursday shows Fittipaldi, 71, the iconic Brazilian driver, standing next to two Kia Stingers on an abandoned racetrack. The driver of the second car isn’t identified, but Kia said the spot will feature “two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.”
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