EMC Evaluates Its PR Roster Shops

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BOSTON EMC is mulling its public relations needs, after a series of company acquisitions, the client said.

“[We’re] evaluating our current agency strategy,” said Anne Pace, PR manager at the Hopkinton, Mass., client. “EMC over the last year has acquired [three] large software companies, all of which have very strong PR agency relationships. [We’re] evaluating the existing agencies and looking for the best way to leverage our PR assets.”

The EMC-acquired companies are Documentum, Legato, and VMware.



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