Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Data Storage Firm Hires Pile and Co. to Oversee $10-15 Mil. Review
BOSTON–EMC Corp.’s split with Mullen after five years was apparently driven by high-level management changes on the client side.
The arrival a year ago of Rob Smith as director of advertising, coupled with former IBM executive Cos Santulo’s more recent appointment as EMC’s senior vice president of global marketing, sealed Mullen’s fate, according to sources.
EMC, a maker of computer storage products in Hopkinton, Mass., last week placed its $10-15 million North American ad account in play.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in