Embassy Suites: Room

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DDB Needham here has launched its first new advertising campaign in two years for Promus Hotel Corp.’s Embassy Suites chain.
The effort, which includes a 30-second television spot and eight print ads, introduces the new tagline, “What a difference a stay makes.” The positioning marks the client’s first theme switch in seven years.
The television spot is set to the tune, “Don’t Fence Me In.”

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