Embassy Suites, Lenny’s Tap Tenn. Shop

ATLANTA Sossaman + Associates has added Embassy Suites and restaurant chain Lenny’s to its roster of clients, the agency said.

The Memphis, Tenn.-based independent won the Embassy Suites account following a review that included three other, undisclosed agencies, the shop said. Sossaman will create and produce internal corporate-marketing materials for franchisees of the hotel chain and introduce the work at Embassy Suites’ annual convention in April.

Lenny’s hired Sossaman following a review that included four other, undisclosed agencies, the shop said. There was no incumbent. For the quick-casual restaurant chain, Sossaman will create advertising and develop marketing strategies for a planned national expansion. The company expects to add more than 350 restaurants to its existing 55 restaurants during the next four years.

Billings were not disclosed, but sources estimated the combined value of the accounts could range from less than $1 million to more than $4 million, depending on the success of Lenny’s expansion.