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We knew folks were shopping less in stores during this Great Recession, and now there’s data suggesting that they’re shopping less on the Web.
Digital marketing researcher eMarketer has downgraded its forecast for retail e-commerce sales in the U.S. this year, predicting contraction of 3.1 percent. Previously the company had predicted that retail e-commerce would essentially be flat this year, but poor sales figures recently released by both the U.S. Department of Commerce and comScore caused eMarketer to reel in its expectations further.
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