Email Marketing Revenue Skyrockets; What to Watch on Peacock This Fall: Tuesday’s First Things First

Plus, inside TikTok’s case against Trump

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Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

Email has roared to life amid the pandemic, with two platforms reporting surges across tens of thousands of companies. Email marketing platform Klaviyo reported that year-over-year email revenue was up a staggering 86% and open and click-through rates were up more than 20%, and ecommerce marketing platform Omnisend reported similar numbers.

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