Email Automation Is a Major Ecommerce Revenue Booster

Report by Omnisend also supports SMS as a growing trend

Omnisend analyzed 2.4 billion emails and 1.8 million SMS and push messages sent by 50,000 brands. iStock

Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.