Email Automation Is a Major Ecommerce Revenue Booster

Report by Omnisend also supports SMS as a growing trend

Omnisend analyzed 2.4 billion emails and 1.8 million SMS and push messages sent by 50,000 brands. iStock

Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.