Jack Harlow Goes Down a Triangular Rabbit Hole in Doritos' Super Bowl Ad

The superstar joins Missy Elliott and Elton John as the Frito-Lay brand tries to increase its Big Game impact

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that’s as close as it can get to drawing a perfect pop-culture triangle.

Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow’s presence in its ad, then added hip-hop icon Missy Elliott’s collaboration. In the 60-second spot slated for the game’s second quarter, Doritos ostensibly pitches its Sweet & Tangy BBQ flavor by having Harlow give up rap to play the triangle and embark on a cameo-laden musical odyssey.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in