Jack Harlow Goes Down a Triangular Rabbit Hole in Doritos' Super Bowl Ad

The superstar joins Missy Elliott and Elton John as the Frito-Lay brand tries to increase its Big Game impact

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When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that’s as close as it can get to drawing a perfect pop-culture triangle.

Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow’s presence in its ad, then added hip-hop icon Missy Elliott’s collaboration. In the 60-second spot slated for the game’s second quarter, Doritos ostensibly pitches its Sweet & Tangy BBQ flavor by having Harlow give up rap to play the triangle and embark on a cameo-laden musical odyssey.

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