Ellen Speaks

Leave it to 15-year-old Ellen Feiss to show people like Ben Curtis how to manage sudden celebrity. The high school sophomore’s appearance in Apple’s “Switchers” campaign has made her a cult figure (with many people happily suggesting that she looks stoned, not just sleepy), but she has wisely shunned the spotlight—perhaps the first recorded instance of such a thing this millennium. Late last month she gave her first media interview, not to David Letterman or Jay Leno (who were both interested) but to Brown University’s student paper, the Daily Herald, which got the scoop reportedly because a staffer there is an old classmate of Feiss’.