Turning a Family Tradition Into a Holiday Marketing Juggernaut

Christa Pitts on taking The Elf on the Shelf from a self-published book to a global IP

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Christa Pitts didn’t know a career in sales would give her the entrepreneurial foundation to run a global company beloved by families.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.