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Kodak’s digital camera division has hired ad and marketing shop Eleven as its global integrated marketing agency without a review.
Its first job is the worldwide launch of the EasyShare digital photo system. Eleven developed the name, packaging, collateral, Web sites and point-of-sale materials for the consumer product, which consists of a camera and computer-docking device.
The 2-year-old San Francisco shop is also working with lead Kodak agency Ogilvy & Mather, New York, on a launch TV spot and magazine ads to break May 14, said company officials.
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