Eleven to Promote Coastal Cleanup in California

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After an informal review of California agencies, Eleven has been selected to handle a pro-bono account aimed at enlisting thousands of volunteers to help clean up the state’s coastline.

The California Coas tal Commission wanted a shop willing to handle more than advertising. “We felt we needed a complete marketing partner,” said Judi Shils, marketing director of the nonprofit public-interest group.

The San Francisco agency will promote the annual Coastal Cleanup Day, slated for Sept. 15, when volunteers scour California beaches for trash.



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